LÜM | Discover New Music Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LÜM | Discover New Music's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LÜM | Discover New Music.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LÜM | Discover New Music
App Name : LÜM | Discover New Music
Logo：
OS : iOS
Network : Audience Network,Facebook,Messenger
Developer : Live Undiscovered Music, Inc.
Publisher : Instagram,Fotor - Photo Editor&Collage,GulogGratis,开箱模拟器 for 皇室战争,Tap Tap Music-Pop Songs,OLX Classifieds
Total creative ads during the time period : 195
Duration : 938
Popularity : 45,376
Check ASO Keywords of LÜM | Discover New Music
2. LÜM | Discover New Music’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LÜM | Discover New Music in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LÜM | Discover New Music in the recent period. As of 2021-03-14, among the LÜM | Discover New Music‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, LÜM | Discover New Music's the proportion of networks impressions are placed like this:
Facebook's proportion is 65.44%,
Instagram's proportion is 22.99%,
Messenger's proportion is 6.02%,
Audience Network's proportion is 5.55%,
's proportion is .
In the date of 2021-03-14, LÜM | Discover New Music‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of LÜM | Discover New Music
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LÜM | Discover New Music. We can see some advertising trends.
Top 1 Ad Creative of LÜM | Discover New Music
Ad Details ：
Headline ："App of the Day" - Apple App Store
Text ：LÜM is now available on web, android and iOS! Check back in to see what you have missed and why LÜM is the fastest growing social media and music streaming platform for Independent artists and fans.
Fans: Discover the best new music before anyone else and become a top supporter of your new favorite artist.
Artists: Unlimited music uploads, direct fan support through virtual gifting, identify super fans, collaborate with other creators and make money from your music.
Visit your LÜM profile today to see what you missed and make sure to sign-in to the web platform to check out everything new on lum.fm.
Top 2 Ad Creative of LÜM | Discover New Music
Ad Details ：
Headline ：The First Music Social Media
Text ：
Top 3 Ad Creative of LÜM | Discover New Music
Ad Details ：
Headline ：#BeTheVoice
Text ：Today, LÜM is pledging a $1 for every person who makes a post on LÜM and includes #BeTheVoice. Today we show the world that Black Lives Matter and we are here to create a new majority that will forever shape our society for the better. We want you to share your story and your opinion on what needs to change, so that we can continue the dialogue until real change is made.
.
.
.
.
.
We have identified four non-profits that we believe are leading that change and every dollar we raise will go to one of these amazing organizations.
Color Of Change
Race Forward
Advancement Project National Office
CampaignZERO
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 193 | 162 | 265 |
| Popularity | 996 | 984 | 959 |
| Dimensions | 320 x 400 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 4 |
| Countries | United States | Mongolia,United States | United States |
| Language | English | NA | English |
Through the above analysis, we can see that the most effective channel for LÜM | Discover New Music in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free LÜM | Discover New Music's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LÜM | Discover New Music, you can click the app name below to view related reports, or you can find more info in ASOTools.